Cup event boosted region's economy

DEENA COSTER
Last updated 05:00 12/12/2013
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Onfield action at the Oceania Cup tournament had off-field benefits.

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The region's economy benefited by more than $1 million as a result of Stratford's hosting of last month's Oceania Cup international hockey tournament.

Stratford District Council members were presented with findings of a economic impact survey they commissioned following the event.

The online survey, which was undertaken by Venture Taranaki, found that 1088 people from outside Taranaki visited the district during the tournament.

A total of 4532 individual tickets were sold to the event.

On average each visitor to the district spent $312.41, resulting in direct expenditure of $544,404.

This, along with extra money spent to support the event, resulted in an overall total of $1.11m, with a net economic gain of $440,000 to the region.

"This represents a sound financial return for the district, though equally important is the non-financial value we gained," said council chief executive Sue Davidson.

Some of these non-financial gains were outlined in the survey report and included increased exposure of visitors to the district, along with the promotion of Stratford as a future tourist destination.

"Stratford's hosting of such a successful and positive event promotes district pride and shows that the pulse of regional New Zealand is very much alive and well," said Venture Taranaki's Stuart Trundle.

The event had boosted pride within the Stratford community, as well as confidence in the town's ability to host a similar type of event in future.

"Events of this scale help to boost awareness and positive perceptions of the Stratford district," Mr Trundle said.

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- © Fairfax NZ News

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