Visitor numbers up for fringe gardens

18:41, Dec 19 2013

Taranaki's Fringe Garden Festival organisers have counted visitor numbers and results are heartening.

About 27,200 visits were recorded after figures from gardens were tallied, said Taranaki Garden Trust chairman John Lucas.

Each of the 49 properties was asked to keep a record of how many visited during the festival from November 1-10 this year. Mr Lucas said the numbers were well up, which may have been due to extra promotion throughout the country.

Brochures for the festival were sent to iSites and garden centres around New Zealand.

About 60,000 were printed and only 5000 remained.

The trust running the festival also had a stand at the Waikato Home Show, and that seemed an effective marketing tool, he said.

"We asked visitors how they found out about us and many mentioned the home show and most of them had collected brochures when they got here."

Next year the trust plans to advertise in Australia through garden clubs and at the Melbourne Flower Show. A group booking had already been received from Sydney.

Mr Lucas said new gardens would feature in next year's festival - and others who had been in it for some years might be having a break.

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