New Plymouth's own slice of the French Riviera is as busy as the Paris Metro at rush hour.
The East End Reserve cafe Paris Plage, which operates out of a converted shipping container, opened on January 10 and Fred Laude, who owns the cafe with his wife Kate, said it has been madness ever since.
"We've created a monster that keeps feeding," he said of the cafe, which employed seven staff.
Mr Laude said Paris Plage went through about nine kilos of coffee at the weekend - double the amount sold at the couple's Currie St bakery Petit Paris.
Customers also drank their way through eight crates of milk, which at 18 litres a crate equated to 144 litres of milk, and a lot of flat whites.
"It's been going great, it has exceeded our expectations, we get nailed every weekend."
He said the cafe needed three or four staff on when it got that busy.
Even when it was raining or blowing a gale, people still used the coastal walkway - and the cafe, he said.
Customers varied from early morning walkers, to 10 o'clock mums and dads, to caffeine-fuelled night owls.
Paris Plage will stay at East End Reserve until May and will re-open at Labour Weekend in October.
Mr Laude said he expected the summer weather to stabilise in February and March and was already setting his sights on opening the portable container cafe elsewhere during the winter months of 2015.
On Friday nights beginning this week, weather permitting, he said they planned to show short New Zealand films from sunset.
- Taranaki Daily News
Testing drugs on animals is:Related story: Animal tests 'key' to brain disease cures