Councillors reject new Stratford logo

16:00, Feb 12 2014

The proposed Stratford District Council logo is now a no go - rejected by councillors and likened to a car dealership logo.

A makeover of the logo was mooted at a council monitoring meeting last month but the move was only supported by a slim margin.

When it came time to confirm the minutes and recommendations from that meeting this week, councillor John Sandford again voiced his objection to the change.

He said he had received a lot of feedback from people on the issue including from one man who likened the proposed design to the current Tasman Toyota logo.

"Are we going to be selling cars when we adopt this new logo?" he quipped.

At last month's meeting Mr Sandford had likened the proposed design, which had been created by Witt students, to an advertisement for an artificial insemination seminar.


Mr Sandford's concerns were supported by councillor Graham Kelly, who had abstained from voting on the proposal at last month's meeting.

Mr Kelly said since the last meeting he had considered the change and was not convinced it was a good idea to go ahead with it. He said people he had spoken to around the town had a similar view.

"I have yet to have anyone identify this as a great logo," he said of the proposed red and black replacement.

Mr Kelly said he had also spoken to several council staff who voiced their disapproval at the change.

Council chief executive Sue Davidson said she did not see the similarity between the proposed council logo and the Tasman Toyota one.

She said the logo makeover had been discussed with staff and to her knowledge it had been met with approval.

"At no time did staff come up to me and say that it was a bad idea to change the logo," she said.

If the move was finalised, the logo change would have been phased in over the coming months at an upfront cost of about $25,000.

However, it is back to the drawing board for the council instead with further discussions about the fate of the council's logo to take place at a later date.

Taranaki Daily News