Target young and racing won't look Bax

20:23, Feb 16 2014
tdn bax stand
Ambassador for New Zealand Thoroughbred Racing and former model Kylie Bax

Racegoers were full of praise for the weekend meeting in New Plymouth which attracted young revellers and picnicking families alike to enjoy the atmosphere.

The Hooker Pacific premier raceday was held at Pukekura Raceway on Saturday.

Ambassador for New Zealand Thoroughbred Racing and former model Kylie Bax was MC for the Fashion in the Field competition.

Bax grew up in a racing family and has spent much of her life racing and breeding horses, giving her the perfect skillset for the ambassador role.

"I'm probably the most qualified in New Zealand to take it on.

"What they looked for is a face of racing, I'm more than a face of racing. I've been in the industry since I was a little girl."


As ambassador she was aiming to get more younger people interested in racing.

"It's about bringing more interest into the sport of kings.

"It's another culture on its own and the people inside the industry are very receptive and ready to teach others how to enjoy it."

The social side of racing made it special too, she said.

"It's the one place you can really get dressed up for the day and look and feel fantastic."

The last time Bax was in Taranaki it was winter and a bit wet.

"But they are always hospitable here.

"They [Taranaki Thoroughbred Racing] are a very progressive little racing club, it's exciting to be here and be part of their day."

Racegoer Louise Frame, of New Plymouth, said it was interesting how raceday appealed to a broad range of people.

"You've got people running around in jandals who have brought their own picnic, then you've got people who have outfits they've spent hundreds of dollars on, and both enjoy the event together."

Sarah Harold and her family were visiting from Auckland and had all enjoyed the afternoon.

Mrs Harold said she had loved watching the fashion competition.

"I've been watching that more than the races."

Despite not being allowed to bet, her four kids were thriving on the horse racing action.

Taranaki Daily News