Toon Andrews is on a quest to find out what happened to his mother's roadside cross which went missing last month from the Normanby straight along Hawera's Waihi Rd.
His mother, Suzanne Joy Andrews, died in a car accident there in July 2012. A hand-carved cross was put up on a fence near the crash site by Mr Andrews and his father in August that same year.
The Bell Block man said he felt "ripped off" by what had happened.
"It's a bit rude," he said.
The 29-year-old's father, who lives in Hawera, first noticed the cross was missing.
After a few phone calls, Mr Andrews established it was last seen around February 20.
However, inquiries with the landowner, council and roading contractors working in the area at the time proved fruitless.
"I thought the council might have cleaned it up for Americana but that wasn't the case," he said
He said his motivation to place the advertisement in last week's Taranaki Star and in Saturday's edition of the Taranaki Daily News, was made in a bid to either jog someone's memory or their conscience.
"I'd like it back, even if they just left it there," he said.
He said the cross, which had an engraved plaque with his mother's name on it, was screwed onto the fence post and was surrounded by jars of flowers and a solar light, all of which were gone.
He said because his mother had been buried in Whanganui, the roadside memorial gave friends and family "a place to go" to remember her.
He said although he had not received any new information about the missing cross since he placed the ads, he had received messages of support from people, including other families who had crosses up along the same road.
Anyone with information can call Mr Andrews on 027 3143017.
- Taranaki Daily News
Who are you most excited to see at Womad?