It will be an auction with a difference.
Lot 32, Fernbrook Drive, will go under the hammer tomorrow and Fernbrook 2011 will donate the proceeds to the Mellowpuff Charitable Trust.
The trust, which helps Taranaki children who have suffered sickness or other trauma, was set up eight years ago by Terry and Tanya Long, after their daughter Melissa, 17, died from leukaemia.
There would be coffee and a barbecue at the auction, which would be held rain or shine, at New Plymouth's Fernbrook Drive at 11am.
There would be no reserve, Mr Long said.
"Because of the generosity of this company we are going to be able to do some pretty cool things to some pretty deserving kids.
"They are providing the opportunity to help a lot more kids, a lot sooner than we expected."
The trustees wanted the trust to become self-sufficient and the proceeds from the sale of the section, which was valued at $170,000, would go along way toward that, he said.
"I'm still coming to terms with it even though I've known about it for a year now.
"I've been coming here [to the section] every two weeks for the last 13 months, don't ask me why, so I've seen this subdivision grow."
He was nervous, because it was the biggest thing to happen to the trust moneywise, and excited about the things it could do with the proceeds.
"It's overwhelming to be honest. It's pretty amazing. At the end of the day, money will be nice, but it's the fact that they want to do it.
"The gesture is the biggest thing.
"They are supporting us in a huge way."
The trust was set up because Melissa wanted her parents to help children who had to deal with some adversity, Mr Long said.
The trust had helped 60 children, by providing them with things that would assist them in life, such as a bike, laptop, phone, or some other gadget.
"Some of the kids we help have massive physical challenges. And we provide experiences. Like a local Make a Wish."
The trust had sent people on family holidays, "chucked kids out of planes", and provided girls with shopping sprees, he said.
"Initially people just thought it was just kids with cancer because that was Melissa's challenge, but she wanted to help Taranaki kids with any adversity."
- Taranaki Daily News
Will Aaron Cruden's omission hurt or help the All Blacks?Related story: Senior All Blacks 'pretty disappointed' in Cruden