There was no room at the inn and restaurant tables couldn't be cleared fast enough for hungry customers as visitors flocked to New Plymouth for Womad.
From around the country visitors poured into the region for the three-day festival of music and dance.
It was the festival's 10th year and during that time, it has contributed $73 million in revenue for the region and attracted 360,000 concert goers, of which 56 per cent were from outside Taranaki, and 2600 artists from around the globe.
Shaleigh Patten of Pukekura Motor Lodge said the accommodation had "been full and was still full" when she spoke to the Taranaki Daily News.
"No one has decided to pack up and go away yet," she said. "I don't think the weather has deterred any of the Womad people."
The motor lodge's sole room available was quickly snapped up by guests who were unable to go tenting after their tent poles had snapped, Ms Patten said.
There were also no vacancies at BK's Motor Lodge and owner Ross Domney said it was fantastic to have some of its guests back again.
"Some have been coming for the last six or seven years," Mr Domney said. "Womad is a fantastic event to have."
New Plymouth's cafes and restaurants have also been just as busy.
Crowded House Bar and Cafe duty manager Luke Davis said the establishment had been packed over the weekend.
Peggy Gordon's duty manager Adam Yates said they were getting a lot of people in for lunch.
"We've had six tables and five of them were from Womad," Mr Yates said.
Lush Cafe is also seeing its share of customers and manager Pauline Glentworth said they were "very busy" serving the breakfast and lunch crowds.
- Taranaki Daily News
Should NPDC sell its Tasman farms?Related story: Tasman farms in black