Taranaki people have taken up the challenge to show off the region.
Dan Jane launched a website, a little over a month ago, to which photographers upload their work showing off the beauty and diversity Taranaki has to offer.
About 200 photos, contributed by almost 40 photographers across all skill levels, have been published on the website ilovetaranaki.com.
"The goal is to eventually choose 100 stunning images from the ones contributed and feature them in a high quality photo book," he says.
Mr Jane, who was a graphic designer for 15 years, launched the website because he felt it was important for photographers and the region.
"The amateurs and students will learn a great deal by participating and the professionals now have another option for getting their work seen."
"The I Love Taranaki brand is already growing in popularity, and together the brand and website will provide a lot of interest and publicity for the region," he says.
Although there are already a few pictorial books of Taranaki on the market Mr Jane believes the I Love Taranaki book will be extra special.
"This book will showcase the region through the eyes and lenses of the many, instead of just one."
And if the idea takes off there is scope for more than one volume. Photographers selected will receive a free copy of the book.
Photographers are welcome to submit as many photos as they like.
"However, due to the increased popularity over the last week especially, I've had to impose a limit of five photos per person, per week."
Mr Jane is pleased with how the project is evolving because it was developed and launched on a shoestring budget.
The final cut for the book will happen when there are at least 1000 images published on the website.
"That sounds like a lot, but if 40 or 50 photographers are contributing regularly, it will be easily achieved this year."
Mr Jane is in the process of starting a photo of the month. So far, prizes include a $100 camera shop voucher and one-day tickets to Womad.
- © Fairfax NZ News
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