US game sales rise 47pc in April on GTA4

ULTRAVIOLENCE: Grand Theft Auto 4 promises a better combat experience than its popular predecessor.

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US sales of video game hardware and software rose 47 per cent from a year earlier, as Take-Two Interactive Software Inc's "Grand Theft Auto 4" and Nintendo Co Ltd's Wii console stole the show.

The popularity of "Grand Theft Auto 4," however, failed to boost sales of Microsoft Corp's Xbox 360 and Sony Corp's PlayStation 3, which both saw unit shipments fall sharply from the previous month.

US consumers bought 188,000 Xbox 360s and 187,000 PS3s in April, data from market research firm NPD showed on Thursday. That was down from 262,000 units and 257,000 units in March.

"The Easter shift from April to March this year I think had an impact on sales during the month," said Lazard Capital analyst Colin Sebastian.

"I know on hardware side it was a little light but let's see what a month of 'GTA' sales does for those platforms as well as a month without a holiday shift," Sebastian said.

"Grand Theft Auto 4" launched on April 29 and sold nearly 2.9 million copies in the United States in its first five days, NPD said.

Because the criminal action game can only be played on those two systems, Microsoft and Sony were counting on the title to convince those who haven't bought a new gaming system to now seize the opportunity.

"It was surprising not to see bigger hardware sales for the Xbox 360 and the PS3 given the release of GTA IV," NPD analyst Anita Frazier wrote in the report.

"However, since the game was only in the market for 5 days during this reporting period, that sales lift could very well be evident in May data."

Meanwhile, Nintendo's Wii juggernaut rolled on, selling more than 714,000 units in a sign of unabated demand for the slim white box and its friendly, simpler games.

Gamers bought more than 1.1 million copies of Nintendo's cartoony racing game "Mario Kart Wii," which was the No. 2 game in the month.

"We are quite excited about the strong launch of 'Mario Kart Wii," Cammie Dunaway, executive vice president of sales and marketing for Nintendo of America, told Reuters.

"It is a broad appeal that brings in a diverse audience."

Although the overall figures fell shy of analyst estimates, NPD said they still painted a picture of an industry in robust health, with revenue in the first four months up 31 per cent over last year's record levels.

- Reuters