Chch firm claims to have penetrated human mind

DAVID ALEXANDER/The Press

MIND POWER: VortexDNA directors Branton Kenton-Dau, left, and Raf Manji believe they have categorised 72,000 types of human consciousness.

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At a home nestled in the heart of Christchurch surburbia five men have mapped the structure of the human consciousness.

It allows predictions to be made about people and who they are, which could have huge ramifications for the insurance and advertising industries, says VortexDNA director Branton Kenton-Dau.

VortexDNA has found that human intention is structured according to the mathematics of complex systems.

So far VortexDNA has found people fit into 72,000 different types of consciousness, which is held together by spiral patterns, similar to DNA.

All this sounds incredibly complicated. It took the team at VortexDNA a year to realise the significance of what they had discovered.

Kenton-Dau said the maths behind the system was so simple a first-year university student could understand it; the difficulty came in understanding how it could be applied.

He said it had so many applications it would take 20 years to fully develop and realise all its uses. VortexDNA was focusing on the insurance and advertising industries.

"We hope it will reduce the cost of car insurance."

Everyone was looking for better information about people to mitigate risk, director Raf Manji said.

The knowledge would enable car-insurance firms to better predict who will have an accident.

It could also be used by advertisers to target people with information they would care about.

VortexDNA, created by Manji, Kenton-Dau, Richard Waid, Nick Gerritsen and Martin Burley, has received $1.25 million from angel investors, but it needs a significant boost in capital to make the most of its discovery.

Kenton-Dau said the team has meandered its way through taking a Kiwi No.8 wire approach since creating the company more than two years ago. To get to the next level it needed $US10m ($NZ12.7m ) to $US15m to expand and set up offices in New York, London, Moscow and Singapore.

"This is just the start. We're going to look back in 10 years and see we're just in nappies at the moment," Kenton-Dau said.

The team is in talks with three merchant banks in San Francisco and once it has gained the additional investment it plans to make a dual listing on the stock market in New Zealand and the United States in the next six months.

Kenton-Dau and Manji believed VortexDNA had the potential to be a $US1 billion plus company.

The car-insurance business in the US was worth $US150b alone.

Two US car insurance firms have agreed to contracts, which were being looked over by lawyers, and a major life insurer has also shown strong interest. They were also going to Russia to talk to the Kiwi chief executive of a medical insurance company.

They hoped the company would be profitable by Christmas.

- © Fairfax NZ News