Welcome to the future of 3D interactive holograms
A Wellington company is forging ahead into the third dimension, with new holographic technology that allows users to interact with products and ideas and tweak them on the fly.
Point Zero founder Chris Mather said the innovation took shape during the past month after the company dazzled fellow members at business hub BizDojo's Christmas party with a prototype of the interactive, customisable hologram.
The company specialises in using virtual reality headset technology to give guided tours through complex mechanisms or ideas but Mather said they wanted to take the platform to the next level.
"We wanted a way to bring the images into real life - we wanted a big display where people can jump on it and see it in the real world," Mather said.
The technology has the potential to be used across fields from architecture to education and retail.
With the swipe of a finger a potential buyer at a car dealer can customise a car's windows, wheels or paint job and see the changes instantly in 3D.
"We have built an interactive hologram to educate, test and customise products, tell stories - for advertising and marketing - in which customers can engage, learn and connect with brands and products through simply playing. The possibilities are endless," Mather said.