Free burger to cut Facebook friends

Reuters

$4, OR 10 FRIENDS: Burger King in the US is giving away free Whoppers to people who cut their Facebook friends.

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Would you sacrifice your friends for a free hamburger?

Fast food chain Burger King is putting online friendships to the test with their latest marketing campaign.

The burger empire has created a Facebook application, “Whopper Sacrifice”, which gives users a free hamburger coupon if they delete 10 people from their friends list.

“Now is the time to put your fair-weather web friendships to the test”, says the Whopper Sacrifice website.

“Install Whopper Sacrifice on your Facebook profile, and we’ll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends."

According to Burger King, 217,273 Facebook friends have been cut so far.

But be careful who you decide to cull in your pursuit of free food, because news of your friend sacrifices will appear in your activity feed, saying you sacrificed them for a free Whopper.

It is only available in the US. Burger King New Zealand's head of marketing Rachael Allison said there were no immediate plans to run the Whopper Sacrifice campaign in New Zealand.

And those of you harbouring visions of deleting your entire friend list for a weeks worth of burgers beware - the promotion is limited to one coupon per customer.

- © Fairfax NZ News