Facebook copies Snapchat for third time
Facebook is taking another swipe at Snapchat, this time with Facebook Messenger cloning its popular Stories feature and calling it Messenger Day.
The company on Friday announced Messenger Day, where you can add photos and videos to your "day", where friends can view and reply to them.
You can choose to share your day with all of your Messenger contacts or with a more intimate group of friends and family. Everything you add disappears after 24 hours.
Facebook said Messenger Day would begin rolling out this week on iOS and Android.
Messenger, which has one billion users, is the latest Facebook app to mimic the popular photo-sharing features pioneered by Snapchat.
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In February, WhatsApp, a Facebook-owned messaging service used by 1.2 billion people, unveiled Status, which lets people share images, GIFs and videos as a status update. Status, like Snapchat's Stories feature, disappears after 24 hours.
In August, Facebook-owned Instagram, which has 600 million users, debuted Stories, a look-alike of Snapchat's Stories feature. Facebook is testing Stories in its core app, too.
The giant social network is tapping into a more visual and more casual way of communicating with friends and family.
It's a bid to increase engagement on Facebook's main app and its other apps and position itself to more effectively compete with Snap, the parent company of Snapchat.
Faced with a decline in engagement, Facebook began taking inspiration from Snapchat after the messaging service, hugely popular with teens and young adults, launched Stories in 2014.
Soon images and videos took centre stage at Facebook.
In a November call with analysts, Mark Zuckerberg said: "We believe a camera will be the main way that we share."
Facebook is testing the concept of putting the camera front and centre in its app, much the way Snapchat does.