The i-drugs don't work

Last updated 10:43 19/08/2010

idoseThe digital craze known as "i-dosing" is getting a lot of air lately - but do the "drugs" actually give you a hit? Or is it simply a placebo effect?

I was intrigued as to whether listening to a stereo sound file can effect your brain activity, so I downloaded the free i-Doser application to give it a shot myself.

The program comes with two sample "drugs" - Alcohol and Content - with many more available via the online store. I thought Alcohol seemed like a good bet.

After putting on my headphones and relaxing into a comfy couch in a darkened room, the background fuzz and binaural tones slowly faded into my ears.

I relaxed as prescribed and let my mind wander. Soon enough, I forgot I was listening to anything at all.

After almost half an hour of lying in the dark, I sat up, rubbed my eyes and looked around - nope... still sober.

In fact, the only feeling I was experiencing was slight drowsiness from half an hour's rest on the couch.

I consider myself a fairly open person and I've had my fair share of aromatherapy, shiatzu massage and reflexology. I'm open to things like this, but i-Doses are truly uneffective.

Binaural beats are formed from two different tones playing into each ear with a close frequency. Your brain hears a cross between the two tones which generates a resonating, pulsing sound.

However, there is no scientific evidence which suggests binaural beats can alter your brain activity.

In fact - when you load a new "drug" on the player, it gives you a pop-up contract which really says it all.

"I-Doser makes no medical, psychological, physical, or otherwise, claims to the effectiveness of the I-Doser Application or it's included or purchased doses. The use of the I-Doser Application and included or purchased doses should be used for entertainment purposes only."

Of course, kids today don't read anything before they accept it.

To youths, drugs are often an interesting subject. We are naturally inquisitive and taking drugs is sometimes seen as cool or rebellious. We also like to play along.

There are Youtube videos of people reacting to doses and pulling faces to put on a good show. Most of them would probably do the same if they listened to opera music at volume.

I'm concerned about the potential for i-drugs to become gateways to real drugs. People hear about a new, free, safe and legal craze online and give it a go. Then, frustrated that their binaural beat wasn't getting them high, they decide to try the real thing for reference.

Maybe that's an unlikely scenario, but the bottom line is: it gets young people thinking and talking about illicit drugs.

To make things worse, there is a culture of trying to sell these "drugs" to others using a referral program - all the more reason for the pushers to pretend they work.

Among the US$2.99 doses are some which cost up to US$200. It's too easy to click yes and then be slammed by a huge bill unexpectedly.

Then again, maybe I'm just completely un-susceptible and they really do work. You can only tell if you try yourself, I guess.

The placebo effect can generate very real effects. Some say that if you believe something strongly enough, your body will find a way to make it happen.

Don't get me started on homeopathy - I'll only say that it should be called placebology.

It's high time binaural beats joined them in the realm of quackery, and high time too that kids stopped spending hard-earned money making these people rich.

Personally, I'd take a copy of Pink Floyd's Dark Side of the Moon over an i-dose any day.

Have you tried binaural beats? What do you think? Scam or legitimate form of entertainment? Is this a gateway drug? Is it a bad habit for kids to get into?

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16 comments
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cm   #1   10:59 am Aug 19 2010

The point is to make money. If people pay for it then it works.

This is no worse than lots of other "feel good" crap out there like make up etc.

Avinash RAo   #2   11:03 am Aug 19 2010

Yep sounds like a load of crap. Loved the Dark Side comment at the end... so true...

sam   #3   11:03 am Aug 19 2010

Yea definitely not worth the money (although their are pirated versions for free), i tried quite a few one time including both the $200 ones and felt virtually nothing.

Jordan   #4   11:18 am Aug 19 2010

The 'youths' who try these 'iDrugs' are the sort who actually go out on weekends and get drunk and smoke all night. Not all youths are like that.

When I first heard of these iDrugs I almost died of laughter. It was one of the stupidest things I had ever heard, yet the brainless morons who actually think it will work lap it up like no tomorrow.

I applaud the people who came up with this scam, because it will teach these stupid kids to actually think for once. Despite being a 'youth' I had no interest in trying these at all. I'm smarter than that.

Helpgeek   #5   12:18 pm Aug 19 2010

This is just like the Jenkem "drug" hoax. If this had been real it would have been around already, given the research into sound use as a weapon by the military. Until there is independently verified double blind trial into the effectiveness of this sort of thing then I will trea this as just another pile of fermented poo.

Dan   #6   12:27 pm Aug 19 2010

Binaural beats and brain entrainment make for some fascinating reading and people do have some success using them as a focus for meditation or assisting in getting to sleep, but claims that they can be anything more are simply exploititive quackery. It's money for nothing, much the same as homeopathy. Like homeopathy any reported effect is simply placebo. Not to dismiss the placebo effect as it does have documented efficacy but issues arise where the placebo effect is dressed up in pseudo-scientific clothes as homeopathy or accupuncture etc. I have no concerns about the sounds themselves but I do think that the dealing or peddling culture that is being endorsed is potentially dangerous, although how dangerous is hard to say as there is no link between binaural beats and actual drugs with a pharmaceutical effect.

Doug   #7   12:37 pm Aug 19 2010

I pirated the arousing one, it actually did work. Well, for 10 seconds anyway. Then I became immune to it.

Just kidding. It doesn't work, never will. But the idea is quite good. They get hundreds of dollars for making 30 minute long binaural sounds. Pretty good industry to be part of. Becoming a iDose dealer has its perks too. Actually getting money for getting other people into these iDose's. And even better, the media attention to it means I can get more money from silly people who believe it.

:)

Mat   #8   12:50 pm Aug 19 2010

Tryed a few of these taking advice on the best ways to get them to work. Nothing seemed to have an effect on me except the $200 gate of Hades (easily obtainable for free) which gave me the feeling of my flesh being torn off as it kinda states in the description apart from that I couldn't get the actual drug ones to work. Although I do have the theory that you can trick your brain into making it work like giving somebody a non alcoholic drink and telling them its got say vodka in it eventually their brain will trick itself into thinking they're drunk.

SpaceMonkey   #9   12:52 pm Aug 19 2010

I would say keep an open mind... we have a very basic understanding of how all matter is just energy vibrating at different frequencies.

We hear/feel the effect of this with things like music - remember music is simply audible frequencies. It's well known that music can alter moods and you'll sometimes hear musicians talking about feeling a beat or groove - that's the sympathetic resonation of the frequencies with the listener. In a nightclub people sometimes notice that you feel the subwoofer in the guts more than you hear it (the frequencies are resonating with that part of the body). So I think it's not all complete quakery but the science is still getting there.

Also, just because it doesn't work for you, doesn't mean it doesn't work for others - placebo effect or not. In some ways it is no different from any other drug like alcohol - the same quantity of drink per person will have different levels of impairment.

In the end, I think it is a case of us not fully understanding the science behind this yet, so any "product" like this asking me to part with my money... umm... no thanks.

Mark   #10   12:53 pm Aug 19 2010

Oh look, another crappy pointless article on "drugs".

I especially liked the attempt to claim gateway theory might apply, since that's a readily debunked crappy theory that is only ever used by law enforcement to explain why they are going after pot smokers rather than harder drugs or actual social harm causing drugs (like alcohol). Or it's used by low rent jornos to try and justify their reefer madness stories.

If gateway theory was true, everyone who did some binge drinking in their teens would be alcoholics by the time they where 30. All teenagers who had a few ciggys would be smoking crack by their mid twenties. And cops who had been on the force for more than a few years would only be able to gain sexual satisfaction in a abusive relationship. Maybe the last one isn't so wrong...

Go and write a story about real drugs please. One covering the social harm and cost of say alcohol or tobacco. You know, those legal drugs that kill more people each yeah than all illegal drugs have over the last 100 years. Maybe an article on the social cost of illegal drug enforcement versus actual harm caused by the drugs.

Oh wait, my bad. there's a editorial line that needs to be followed, regardless of the facts.


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