Tumblr vs Pinterest

Last updated 13:00 25/01/2012

In the left corner, the blog platform weighing in at 15 billion monthly pageviews, and in the right, the social photo sharing site with 11 million monthly pageviews. (In case you don't know, here is a good intro to Pinterest.) They seem pretty different right? Wrong.

Well, kind of wrong. Tumblr is still a blogging platform - as much as you can use it as a loose collection of inspiration it still vaguely resembles a blog - while Pinterest is most definitely a photo sharing/inspiration site. They definitely do compete though - lots of people use Tumblr like Pinterest, as a place to collect hundreds of images for inspiration, categories with tags. They also "ReBlog" like crazy (duplicate another users' posts quickly and easily,) which is identical to Pinterest's "RePin" feature. They might use the more traditional blogging features occasionally - but they could deal without them. I kind of fit into this category.

Pinterest knocks Tumblr out of the park when it comes to posting an image from somewhere else online - where most people find their content. They both have bookmarklets to share content, but Tumblr's is hidden away whereas you are prompted to use Pinterest's. Tumblr's bookmarklet is powerful - and can share much more than just images - but is kind of cumbersome, as in, to make sure I am posting the right image I always have to right-click get image url, then paste that in before typing in my tag. Pinterest's bookmarklet only picks out large images so I can just click the picture I want - and I can choose what category (essentially the same as a tag) to use from a dropdown menu. It definitely makes socially sharing an image much easier.

It kind of feels like Pinterest saw what people were using Tumblr for and decided to strip it down and do it better. Tumblr will take anything you throw at it - pictures, video, quotes, text, links, photosets - Pinterest will take pictures and kind of video. Tumblr encourages user-generated content, and lots of people use Tumblrs as their portfolios or personal photoblogs; Pinterest states that it is not all a self-promotion tool. Tumblr lets you change your theme completely - until your blog is so far removed from a Tumblr blog the only thing that gives it away is the top right follow button - whereas Pinterest has a nice default grid design (reminds me of the Tumblr Archive) that you can't change.

Currently I use both, but I'm late to the game with Pinterest, and mostly use Tumblr. This is partly comfort, partly that I do enjoy the traditional blogging features, and partly that all my friends use Tumblr and I have invested a lot of time into the 6140 posts on my Tumblr. I think there is space for these sites to coexist, but they are definitely competing on some levels. I don't have the space to compare some other aspects - how Pinterest drives wishlist/purchasing and how it is apparently just for girls, and how different each site's dashboard is - but they are definitely important.

Which do you prefer?

Email Henry or follow him on Twitter, Pinterest, or Tumblr.

7 comments
Post a comment
sarah   #1   02:19 pm Jan 25 2012

I think tumblr is pretty much set in stone, the real question is if Pinterest or Juxtapost.com will emerge as the de facto social discovery site. points to pinterest for marketshare, points to juxtapost for automation and functionality.

Zebedee   #2   02:32 pm Jan 25 2012

I would actually agree with the link you posted. The vast majority of content on Pinterest is very much in the vein of twee decorating or cute ModCloth outfits.

It's basically a scrapbook for fashion bloggers.

However, if you get below that it is incredibly useful as a tool for planning things. If more men or non-bloggers got into its use then the possibilities it would open up would be fantastic.

Emily   #3   05:38 pm Jan 25 2012

I enjoy Tumblr a lot more because I've been using it for longer but enjoy clicking to links on photos on Pinterest. Especially when it comes to baking/crafts and I want to find the website with instructions on how to make them. Tumblr just posts lots of cool things that I wish I knew how to make.

Emily   #4   08:46 pm Jan 25 2012

I can't comment on tumblr because I don't have one, but I love my pinterest. I like how I can catergorise everything in a very organised way, like an online scrapbookish thing

denis   #5   01:48 am Jan 26 2012

I prefer Pinterest because it keeps the link attached to the image. I see a lot of interesting images on Tumblr blog but they often lost the credit side of the iconography. Thousands of images spread away into space. I don't see where it goes.

cheeseontoast   #6   09:33 am Jan 26 2012

I enjoy pinterest but when I tried to sign up I was stymied by the requirement to validate via facebook. I'm not sure if this is still the case - it was a few months ago now, but it really put me off using the site. Because of that I just browse pinterest without bothering to sign in.

pinterest fan   #7   03:55 pm Jan 26 2012

@cheeseontoast If you have a friend who is already on Pinterest it is easier to get signed up. I didn't at the time I signed up and it took about two weeks before a confirmation email was sent to me.

I haven't used Tumblr or Juxtapost (will look at them soon). What I enjoy on Pinterest is the follow through to the original site for instructions.

Post comment


Required

Required. Will not be published.
Registration is not required to post a comment but if you , you will not have to enter your details each time you comment. Registered members also have access to extra features. Create an account now.


Maximum of 1750 characters (about 300 words)

I have read and accepted the terms and conditions
These comments are moderated. Your comment, if approved, may not appear immediately. Please direct any queries about comment moderation to the Opinion Editor at blogs@stuff.co.nz
Special offers

Featured Promotions

Sponsored Content