In a surprising but not unexpected move this week, Ubisoft has rightly caved in to public pressure and dropped its never-popular DRM on its PC games, meaning that gamers can now play its PC games without needing an ''always on'' internet connection.
I have always hated Ubisoft's pesistance in keeping with this DRM and it was actually the reason I stopped playing Assassin's Creed 2 on PC, because it required that I have an ''always-on'' internet connection to play the game. Now that they've dropped it, I'll can play it again without fears of my gaming crashing because my internet has died.
Here's what I had to say about the ridiculous form of DRM in this blog in 2010: ''What about gamer who doesn't have access to a permanent internet connection? You'll also be screwed if your internet goes down at home (which we all know it does); you won't be able to play it at your grandmother's if she doesn't have internet; you won't be able to play it on a long train/bus/ferry trip; you won't be able to play it while waiting at the airport for that international flight. The implications are huge.''
In a great interview that is well-worth reading, Ubisoft told British gaming blog Rock, Paper, Shotgun that ''no longer will PC players of Ubisoft's games be required to maintain a constant internet connection to the company's servers in order to play, nor will they suffer the kind of limits previously seen on the number of possible installations of any given game''.
''We have listened to feedback, and since June last year our policy for all of PC games is that we only require a one-time online activation when you first install the game, and from then you are free to play the game offline.''
Not surprisingly, though, the company refused to admit that the always-on DRM was a mistake, instead when asked about it by RPS, a company rep replied: ''We've listened to feedback, we will continue to listen to feedback, we will continue to make sure that we deliver great games and great services, and are now operating under this policy.''
It amazes me how so many company PR machines are reticent to admit when they've made a bad decision: Ubisoft, why not just admit you made a mistake with the always-on internet DRM? Gamers will respect you more if you're straight up honest.
Public pressure has forced the company's hand over DRM that penalised gamers who had legitimately bought software from them, and rightly so. So, how do you feel about Ubisoft's decision to drop the DRM on its PC titles? Are you going to go back to one you stopped playing because of the DRM - or couldn't you care less either way?
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