What's behind Facebook push back trend

ROSE POWELL
Last updated 10:59, June 12 2014
DATA MINE: Facebook chief executive officer Mark Zuckerberg.
Bloomberg

DATA MINE: Facebook chief executive officer Mark Zuckerberg.

With almost a sixth of the global population using Facebook once a month, the social media site has confounded the sceptics.

But new research reveals increasing numbers are “pushing back” against ubiquitous social media.

An extensive study into the online emergence of push back on social media has been published this week in the International Journal of Communication.

The research studied how people talked about social media and their articulated reasons for wanting or needing a break.

It found Facebook resisters emerged in force quite quickly, and earned a long article in The New York Times in 2011.

The key reasons for switching off from Facebook either permanently or for a few weeks were:

❏ Desire for downtime

❏ Desire to connect more in face-to-face relationships

❏ Desire to create space for one’s kids to enjoy traditional childhood activities

❏ Desire to reduce time spent on attention seeking online noise

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❏ Desire to retain of restore a sense of privacy

The findings were in line with research conducted by the Pew Centre's Internet and American Life Project in 2013.

In the Pew research, one in five adults said they no longer use Facebook and 61 per cent of current users had taken a break from Facebook for more than a week.

The most common reasons for taking a break were:

❏ Feeling too busy or not having time for it: 21 per cent

❏ Not being interested enough or disliking it: 10 per cent

❏ Waste of time or irrelevant content: 10 per cent

❏ Too much drama and negativity: 9 per cent

❏ Spending too much time on the site: 8 per cent

 - SMH

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