Kim Kardashian says her app is not racist

Last updated 13:44, July 24 2014
HOLLYWOOD HACKS: Kim Kardashian's videogame app has players creating their own celebrities.

HOLLYWOOD HACKS: Kim Kardashian's videogame app has players creating their own celebrities.

Kim Kardashian denies reports her smartphone app was programmed to include racist messages.

The Keeping Up with the Kardashians star came under fire this week when BuzzFeed reported offensive auto-greetings were popping up for people using hacked and un-hacked versions of Kim Kardashian: Hollywood.

But in a post entitled “Clearing The Air” published on her Celebuzz blog Wednesday, the reality star insists the outlet got it wrong.

“I have to clarify a false report about my new game app. The screenshots in this article show some offensive greetings being used, which are from a hacked version of the game–not the REAL version,” she wrote, adding, “To clarify: Nothing inappropriate is included in any part of my game! Just wanted to clear the air. Thank you for all the support so far. I’m glad you are loving the game as much as I do! Xo”.

Greetings mentioned by BuzzFeed include “Suck my a**” and “What’s up ma n***a”.

A spokesperson for the mobile game publisher behind the app also denied the outlet's assertion the company programmed such messages to appear.

Glu’s director of business development and global communications, Jason Enriquez, noted players do have the option to add their own greetings. However, Celebuzz claims one of its own employees viewed an off-colour message without doing so.

“We didn’t include anything that is inappropriate in the game,” Glu's spokesperson said.

The statement follows on the heels of claims the app is raking in huge sums for Kardashian and others involved.

Bloomberg reports Kim Kardashian: Hollywood, which launched just last month, is forecasted to pull in US$200 million in revenue by the end of this year.

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