Hot New Facebook Alternative: MySpace?

ZARA BAXTER
Last updated 12:45 26/09/2012
MySpace

NO JOKE: MySpace's latest redesign is actually drawing some positive attention to the long-ridiculed site.

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It's time to dust off that old MySpace page you had back in 2007 - if you can still remember the password, and you still have that old email address - Myspace is back with a new design and plans to relaunch (and with one less capital letter in its name).

The new site has a preview video up at new.myspace.com, featuring Justin Timberlake and showing off the range of new features and highly visual new design. If you have an existing Myspace account, you can still log into the existing site.

To register with the new site, enter your email at the preview page for the new Myspace.

Back in 2005, MySpace was the hottest social networking property on the internet, garnering well over 100 million users and launching artists such as Lily Allen and Sean Kingston. Rupert Murdoch's News Corporation bought the site in 2005 for $580 million - a testament to its importance at the time.

Then, mid-2008, a little upstart site named Facebook soared past MySpace in popularity. Ever since, MySpace has shed users, and been unable to gain ground. In fact, things got bad enough that News Corp couldn't initially find a buyer when they offered it for sale at a reserve price of $100 million in early 2011. It was sold to a little company called Specific Media and Justin Timberlake in mid -2011 for an estimated $35 million.

From the promotional video, it appears that the new Myspace will be trying to cater to artists, performers and creators wanting to showcase their music, photographs, images, videos and other works. This would fill a niche that few other sites tackle well - Twitter is great for broadcasting information, but lacks permanency, while Facebook has difficulties managing the vast numbers of friends in a way that is beneficial to creators.

And while some naysayers are pooh-poohing the idea that Myspace can make a comeback, there's a whole audience of teenagers and twentysomethings who have never used Myspace but will be the prime audience for the site.

NewMySpace

The design is clean, and you can log in with Facebook, Twitter or your email address.

NewMySpace

The profile page shows off an almost Pinterest-like or Timeline-like design, with updates and photos.

NewMySpace

Music "mixes" are a key component of the site, and music playback features on the navigation bar.

NewMySpace

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How your stream appears, with updates from your friend connections. Songs and videos in the stream are embedded and can be played within the interface.

-PC World

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