Pinterest separates personal, business accounts

Last updated 12:09 15/11/2012

Relevant offers

Digital Living

How do you know if you're over-doing it on Facebook? How online bullying became an epidemic we're all guilty of It is past time we fully examined the ever-expanding influence of Facebook on our lives What you should think about before buying Apple's cheaper iPad and red iPhone YouTubers claim restrictions targeting gay-themed content Smartphones set to dominate digital payments Seven easy ways to get tech savvy Damien Grant: Me, the Mad Butcher and my secret for staying sane in traffic jams Manifesto: Instagram offers only a filtered reality for men Four factors which show how internet savvy New Zealand is

Pinterest is allowing small businesses and corporations to create official accounts, a move that could be an early step toward profitability.

Pinterest Inc. burst onto the tech scene last year, appealing to designers, wedding planners, chefs and anyone else who likes to collect and share images from the Web.

The San Francisco company said it is offering businesses free tools for their Pinterest content. Companies already use Pinterest to share photos of clothes, recipes and designs.

With Wednesday's changes, businesses can officially link their websites so they are listed on their Pinterest profiles. For example, Home Depot can now verify that its Pinterest page is company-sanctioned and linked to homedepot.com.

Companies can also add buttons to their own websites to make it easier for visitors to "pin" items on Pinterest (using a "pin it" button) or follow their feeds on Pinterest.

Other social media companies have differentiated between people and institutional users. Facebook introduced pages for corporations, schools and sports teams that others could "like" in 2007.

Pinterest is privately held and does not disclose revenue figures or how it makes money, if at all.

Research firm comScore says the site had 26.7 million unique visitors last month, up from 3.3 million in October 2011.

Ad Feedback

- AP

Comments

Special offers

Featured Promotions

Sponsored Content