Researchers study The Hobbit

Last updated 13:42 19/11/2012
The Hobbit: An Unexpected Journey
MIDDLE MANAGEMENT: Martin Freeman as Bilbo Baggins in The Hobbit: An Unexpected Journey.

Relevant offers

Digital Living

Is VDSL broadband as quick as ultrafast broadband in New Zealand? Why America still controls its nuclear weapons with ancient floppy disks Microsoft to force people to stop using stupid passwords The dark side of live streaming that no one seems able to stop Timaru woman's dash-cam incident highlights the online need for speed More LinkedIn members' information leaked after 2012 security breach A start-up says it can uncover secrets by analysing faces Google and Levi's reveal their connected jean jacket GoPro's still looking for wings, even after Red Bull deal Scheme helping to drive technology at Marlborough primary schools

The Hobbit movie's impact on audiences around the world is being investigated by Waikato University researchers using a Google survey.

Just a stone's throw from Hobbiton, a group of researchers are embarking on their own quest – to look at international perceptions of, and hopes and expectations for, The Hobbit: An Unexpected Journey."

Lead researcher "Carolyn Michelle of the Audience Research Unit at the University of Waikato in Hamilton, says she's hoping for an international response to the survey, which is similar to one done for the James Cameron movie Avatar in 2009."

"Whether or not you’re a serious Tolkien fan, and even if you're a Hobbit hater, we want to know what you are thinking and feeling about The Hobbit prior to its release,"says Dr Michelle.

"You can participate in the one research study to rule them all at http://goo.gl/4vsvf."

The Hobbit: An Unexpected Journey, directed by Peter Jackson, was filmed in New Zealand and is due to be released on 12 December.

Dr Michelle and colleagues from the University of Waikato's Screen and Media Department, working with collaborators in Canada and Denmark, are hoping global interest in The Hobbit will help generate more than 1,000 responses to their survey from around the world."

Ad Feedback

- Waikato Times

Comments

Special offers

Featured Promotions

Sponsored Content