New Zealand's Twitter use lags

Last updated 14:29 20/11/2012

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New Zealanders love Facebook but are well behind America when it comes to using Twitter, new research has found.

A survey released today shows 76 per cent of New Zealanders who are online use Facebook, a seven percent jump on last year's numbers.

UMR's monthly Online Omnibus survey also looked at Twitter and found 19 per cent of us have an account, more than double the number from last year (7 per cent).

Almost all Twitter users (97 per cent)  are also on Facebook, which they use more than Twitter.

Facebook fans who check into their account at least once a day number 71 percent, compared with 17 percent who use Twitter at least once a day.

UMR research director Gavin White says for Kiwis,  Twitter is an addition to Facebook rather than a replacement for it. 

"It caters to people who are already quite active in using social media,'' he says.

"As was the case last year, if you're talking about social media in New Zealand you're mostly talking about Facebook."

''With almost two thirds of Twitter users using it less than once a week, we are clearly well behind the US in terms of the use of Twitter as a mass-communication tool."

The research also looked at the numbers surrounding Facebook 'friends' and found the average Kiwi Facebook user has 146 'friends', up 22 from the last year.

And although under 30 year olds have more 'friends' than any other age group (234 on average, up 21), the fastest growth has been amongst 30-44 year olds (162, up 42).

And despite 13 being the minimum age to hold a Facebook profile, 23 percent  of New Zealanders have a Facebook 'friend' under the age of 13.

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- Waikato Times

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