Ngati Apa ki te Ra To launches online television channel
A top of the South iwi has released an online video channel.
Ngati Apa ki te Ra To cultural advisor Kiley Nepia says the launch of Apa TV is an exciting development for the iwi.
"For us it's really an example of how we're able to use new technology as a way to engage with our people and to disseminate and teach our cultural identity.
"We know that nothing will ever beat a face-to-face traditional approach, however technology has the potential to be used as a tool to complement that."
Apa TV is a starting point for the iwi to look at new platforms to engage with its members, Kiley says.
A video from a youth camp earlier in the year had already been posted on the site, and there were plans to upload videos explaining Maori creation myths and whakatauki (proverbs).
Footage of iwi kaumatua, or elders, talking about the history and culture of the iwi will also be uploaded to the channel.
Kiley says new technology is a tool for the iwi, and cultural principles will guide how it is used by Ngati Apa ki te Ra To.
Communications manager Kirk MacGibbon says the channel serves as an education and information resource.
"It's another platform to reach our members and help them along that journey to reconnecting with their iwi."
In the past it had was costly for organisations to produce videos, Kirk says.
But developments in technology meant that a wide range of people will be able to contribute to Apa TV.
"One of the great things about it is that everyone can be a filmmaker."
The iwi aims to put new content on the site each month, Kirk says.
- The Marlborough Express