Shuttlerock helps keep it fresh for firms

ALAN WOOD
Last updated 13:25 12/12/2012

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An internet software company has been launched to make it easier for businesses to get fresh content and harness social media for their websites.

Software company Shuttlerock was being driven by Jonny Hendriksen and Paul Bingham, both living in Canterbury and keen to take the concept global.

Shuttlerock made it easier and more affordable to generate fresh content recognised by search engines, Bingham said.

"Currently there is just not enough time to keep adding fresh content to a company website. There are also too many social channels to chase effectively and more are coming."

Bingham said Shuttlerock was developed to tackle a number of current problems many businesses experience with their online marketing efforts, problems both he and Hendriksen had encountered running their own businesses.

"Companies are challenged to get best use out of social media sites, search engine optimisation can be complicated and often is expensive, and some content management systems can also be complicated and often only one person looks after it," Hendriksen said.

"From our own experiences we know more and more customers are demanding up to date and interactive content from their web experience. The days of the static website content have come to an end as customers are demanding up to date content."

Hendricksen said it was the first time that a company had created a means for businesses to reach a customer's friends and receive recognition from search engines for content on their website.

"The Shuttlerock system creates lots of good relevant content meaning potential customers stay on a site longer, and that means they are more likely to take action."

The owners behind Shuttlerock include Hendriksen and Tim Williams, who together founded companies in Japan in the early 2000s.

The pair built up and listed two internet advertising/marketing companies on the Japanese exchange - Valueclick Japan (taken public in 2000) and Valuecommerce Japan (2006). The pair had since sold down those interests.

The two men bought the luxury resort Terrace Downs on the edge of the Rakaia River in Canterbury in 2004 and sold the 250 hectare rural property to a Japanese investor in June.

Bingham co-owns successful tourism cruise business Black Cat Cruises with Real Journeys, and is also is a director of Air New Zealand.

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