IBM launches enhanced mobile services

Last updated 11:47 22/02/2013

Relevant offers

Digital Living

Ashley Madison faked female profiles to lure men in, hacked data suggest Amazon now offering alcohol deliveries in the US Duncan Garner says Ashley Madison account is fake, but he was signed up to Tinder Jeep hacker Charlie Miller leaves Twitter US Ashley Madison users sue cheating website over breach What Kiwis are searching on Google, and when Another reminder deleted online information never actually goes away Ashley Madison founder defends his fidelity Friends-era Jennifer Aniston in hilariously outdated Windows 95 promo video With Kickstarter, buying is emotional

International Business Machines has unveiled its expanded mobile strategy in an effort to gain an advantage over rivals amid a proliferation of devices such as smartphones and tablets.

The technology services company will offer customers a portfolio of products for security, device management as well as analytics and application development, the company said.

Using what IBM calls MobileFirst, "businesses can now streamline everything from the management of employee's mobile devices, to the creation of a new mobile commerce app", the company said.

Lopez Research analyst Maribel Lopez said any company who wanted to succeed in the future needed to be strong in mobile.

"This is critical for IBM because the future of computing is based on a couple of technologies: cloud, mobile and big data," she said.

"If IBM can actually educate the market that it has a pretty comprehensive (mobile) suite, that positions them really well," she said.

Currently, only German business software maker SAP was closest in offering a comparable comprehensive mobile strategy, Lopez added.

IBM has made 10 acquisitions since 2006 to boost its mobile offering, most recently TeaLeaf and Worklight.

TeaLeaf is a provider of mobile analytics and Worklight is maker of development and management software for tablets and smartphones.

Ad Feedback

- Reuters

Comments

Special offers

Featured Promotions

Sponsored Content