Google: Our study says teens think we're cool

Google+, Google's ill-fated social network, is said to be used by 42 per cent of the teens surveyed.
BAZ RATNER/REUTERS

Google+, Google's ill-fated social network, is said to be used by 42 per cent of the teens surveyed.

What do teens think are cool? Google, according to a study of Generation Z ... commissioned by Google.

In a new report eloquently titled "It's Lit: A guide to what teens think is cool," the search giant looked to understand Gen Z, those born in the mid-1990s to early 2000s.

The age group is of particular value to companies, with billions in annual "purchasing power."

So what's cool to teens according to the Google survey?

Interestingly, Google+, Google's ill-fated social network, is said to be used by 42 per cent of the teens surveyed.

Twitter, by comparison, came in at 35 per cent. Both pale to Instagram (60 per cent), Snapchat (56 per cent) and Facebook (53 per cent).

Teen girls were more likely to use Snapchat, Instagram and Pinterest while boys were more likely to use Facebook.

Other Google products were similarly strong in the Google-backed survey. 

YouTube ranked higher than Netflix, Spotify and Hulu as the coolest streaming platform.

The video service was also tops in the list of 10 coolest brands, followed by Netflix, Google, Xbox, Oreo, GoPro, PlayStation, Doritos, Nike and Chrome.

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Low on Gen Z's cool scale: Whatsapp, TMZ, Wall Street Journal, Sprint, McDonald's, Vice and Yahoo.

Another interesting tidbits is that Millennials prefer PlayStation while Gen Z likes Xbox.

The study was conducted in three parts. The first two were done in partnership with YouGov, which over the course of the studies surveyed 1500 teens ages 13-17 as well as 800 Millennials ages 18-25. A third survey was done by Instant Research Group, where 67 teens ages 13 to 17 answered "open-ended questions and follow-ups".

 - MCT

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