Grumpy Cat lands endorsement deal

Last updated 11:49 18/09/2013
'Grumpy Cat'

WHY THE LONG FACE? Grumpy Cat has got herself an endorsement deal.

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It probably won't affect her famous mood, but Grumpy Cat now has an endorsement deal.

The frown-faced internet sensation, real name Tardar Sauce, is now the "spokescat" for a Friskies brand of cat food, Nestle Purina PetCare announced on Tuesday. The St Louis-based company didn't release terms of the deal.

Photos of Grumpy Cat, her brown and white face in a perennial scowl, have become a constant presence on Facebook and other social media, often accompanied by crabby messages such as "I don't like days that end in Y" or "I'm listening, I just don't care.

She also is among the biggest stars of the peculiar trend of cat dominance on Web videos and postings.

Grumpy Cat's own Facebook page has more than 1.3 million likes. The dour animal also has more than 111,000 Twitter followers.

In addition to the relationship with Nestle Purina, which featured Grumpy Cat in an online video game series in March, the 1 ½-year-old mixed-breed feline has a merchandise line and reportedly has a movie deal in the works.

Grumpy Cat is owned by Tabatha Bundesen, who lives in Phoenix, Arizona.

The feline also has a YouTube game show and its own website, which states that the cat is not breeding, photo shoots are only held once a week and handling of the cat by strangers is limited.

Grumpy Cat's online fame has also thrust her into the media spotlight, with appearances on CNN and Good Morning America. MSNBC named Grumpy Cat its Cat of the Year for 2012.

"She's very busy," Friskies spokeswoman Julie Catron said. "The first thing she'll do for us is receive the lifetime achievement award."

Catron isn't kidding. The feline will receive the award October 15 in New York as Friskies honors the best cat videos of the year as chosen through an online vote.

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- AP

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