Fans queue for Apple's iPad

BY MICHAEL FOX
Last updated 10:34 23/07/2010
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TOUCHSCREEN TECH: The iPad, Apple's multimedia tablet, hit New Zealand stores today.
Reuters
TOUCHSCREEN TECH: The iPad, Apple's multimedia tablet, hit New Zealand stores today.

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Apple fans around the country lined up this morning for the much-hyped iPad, which went on sale for the first time in New Zealand.

Christchuch MagnumMac retail manager Eddie McGrowry said sales had exceeded expectations.

Outlets across the country had queues of people waiting outside before they opened, only getting back to normal trading around mid-morning, he said.

 "We've had an exceptional first two hours trading this morning."

He said sales had outstripped that of iPhones when they first launched here, with the most popular model the high-end 64GB, 3G version.

"I'm quite elated on the performance that we've got here and we've still got good stocks as well."

But for some the excitement of getting their hands on the latest offering from the company with a cult status is tempered by frustration at Apple's extreme secrecy.

Prices for the iPad, Apple's multimedia tablet, start at $799 for a 16GB wifi model through to $1349 for a 64GB wifi, 3G version. 

However before stores opened today retailers had been forbidden to give any details, including whether or not they would be selling them.

At around 7.45am this morning there were 25 people outside Dick Smith's Featherston St store in Wellington, while people were also waiting outside MagnumMac on Vivian St.

PR consultant Michael Tull said lining up for a new gadget was a rite of passage for technology fans, but he was not a fan of Apple's secretive approach.

"There's a level of arrogance to go to the extent of making shopkeepers deny whether they're going to sell them or not," he said.

"Apple produce good products but one wonders if they need to contrive quite so much hype."

Tull, who described himself as a technophile, said he had phoned retailers and called into Dick Smith, where he was now waiting.

He wondered whether some fans would find themselves waiting outside a shop which would not be selling them.

"It would potentially make an Apple fanboy into an Apple critic."

Software sales specialist Lawrence Russell and his son originally queued at different shops in case one store sold out.

"I just think it's a great device," he said.

He was not overly concerned about the price.

"I would love it to be cheaper but clearly I want it enough to pay for it."

His 17-year-old son had got caught up in the "fun and adrenalin" of queueing to buy one of the first iPads sold in New Zealand.

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However, he was less enthusiastic: "I'm 47 and thinking it isn't so much fun anymore."

- with The Press

- © Fairfax NZ News

16 comments
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Sam   #16   02:05 pm Jul 23 2010

Its rubbish. We all knew which stores would have them prior to this morning, if there was concern about who would have them then just turn up at an Apple store as I doubt the prices differed.

iLove   #15   01:24 pm Jul 23 2010

@js... i agree. why the judging? everyone has their own right to feel a certain way or want something particular. materialistic or other. (to deny 'things' are a part of our lives is just naïve) are you the same people who judge others and their right to teach somewhere based on sexuality? probably.

i stood in a (albiet short) line the day the iphone 3g was released here 2 years ago. simply because i had waited long enough for something i knew i wanted. and i was judged then by alot of people - "ew iphone, its so overpriced and not that great, surely?" - most of those people now have iphones and act like they invented them.

yes they are that great. and ipad is pretty darn clever too.

Minh   #14   12:58 pm Jul 23 2010

I guess Apple had a good reason for all the secrecy stuff: this is mid-winter in NZ; the weather may drop well below zero at night, esp. in Welly or ChCh. What if those crazy fans had known the places and queued throughout the night, and finally had got sick or even worse, killed by the cold? You can check all the other Apple pages with iPad released at the same time with NZ and you'll find there was no secrecy about the shops with stock at all, simply because it is now mid-summer in the north hemisphere! However, I agree it was stupid to keep secret without any proper explanation!

sam   #13   12:31 pm Jul 23 2010

again... profit goes offshore!!! we should make all this in NZ and create local jobs!!!!

Tony   #12   12:22 pm Jul 23 2010

To all you bashing the right for someone to queue to get something they really want..

of course you lot have never queued at all have all??

Never queued for hours, in person or on the phone, for those must have concert (or Sevens) tickets...

Never queued in line at the Mall Food Court for Maccas, even though they are a dozen other food stalls to choose from...

Such judgemental fools you all are!

Philip   #11   12:08 pm Jul 23 2010

It seems you are not allowed to buy one in Whakatane. Dick SMith and Noel Leeming may be selling them in the big cities but their local branches are not allowed to sell them in Whakatane.

I cannot but one online and in a phone call to Apple's NZ store they refused to sell me one.

I appreciate why Apple might want to give their retailers the first bite of the apple - after all the margins are so small. But why do they make it impossible for people in the country and smaller towns of NZ to buy this product?

I could spend $100 on petrol to go and buy one - but I am more annoyed by Apples arrogance than that.

iloveapple   #10   11:56 am Jul 23 2010

Apple products are so intuitive, i mean pcs users have to put up with so much crap, why doesnt everybody have apple yet?

asdf   #9   11:52 am Jul 23 2010

Its sad because a lot of people have been sucked in by the marketing machine. I actually heard a retard announcer on the radio quip "It is more expensive than a netbook, but it can do so much more!" If by more they mean no multitasking, no keyboard, no flash, no usb, no web cam, then sure.

JS   #8   11:50 am Jul 23 2010

wow.... what's up with all the judgmental people jumping to conclusions about peoples motivations for buying an iPad? If queuing is how they want to spend their time and if an iPad is what they want to spend their money on what harm is this causing you?

Dr Banana   #7   11:37 am Jul 23 2010

Sad sad people - beyond bragging rights of being a first owener (one amongst many), what is the point exactly of queuing early in the morning to buy one? Can someone please explain exactly the reasoning here. This is not a limited edition, it's not gold-plated. A party in 2020 Person A: "I was one of the first people in New Zealand to buy an iPod". Everyone else: "...".

FAIL


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