With 3D television having proved something of a flop, TV makers are embarking on another campaign to encourage people to spend up on new TVs, espousing the virtues of higher-resolution 4K or "ultra-definition" sets.
The first 4K televisions, which boast four times the screen resolution of full high-definition sets, reached New Zealand last year but were a curiosity with price tags similar to a new car.
Prices for big-screen models from the top brands have now fallen to tempt the more ordinarily wealthy. A big snag is that no NZ broadcasters have firm plans to broadcast in 4K and, in fact, are yet to switch the bulk of their programming from standard definition to high-definition.
There is also the risk that if 4K does not catch on, it could become an expensive but quickly-forgotten step on the road to the even higher resolution 8K television standard.
Sharp showed off the first 8K television last year, although some expect it will be 2017 before mass manufacture could become viable.
Panasonic showed off its new lineup of televisions, fridges, cameras and set-top boxes in Wellington this week , with its sights set firmly on the "here and now". Top billing went to Panasonic's AX800 4K LED TV, which will go on sale in the next few weeks, priced at $7499 for a 65-inch and $6499 for a 58in.
- The Dominion Post