Former Apple boss Steve Jobs also wanted a slice of the car industry, according to an Apple board member.
Apple's Mickey Drexler talked about Jobs' desire to add an automobile to the company's product lineup at a recent interview during the Fast Company Innovation Uncensored expo in New York.
"Look at the car industry - it's a tragedy in America," Drexler says. "They talk about expense, they talk about this - and then you say, well ‘who's designing the cars?' Steve's dream, before he died, was to design an iCar."
Drexler predicted that if Jobs had designed the car, it would have dominated the industry.
"It would've been probably 50 per cent of the market," Drexler says. "He never did design it."
Apple has been rumoured to be working on an iCar for years. In 2007, Steve Jobs met with Volkswagen Group head Martin Winterkorn. The companies were reportedly planned to team up to work on a car aimed at the youth market.
VW has since introduced a budget-conscious small car aimed at the younger crowd, the Up, that may not have been developed with Apple but does feature an iPad-inspired dash-top tablet display.
While Jobs reportedly never penned his ideas for a car, many designers have envisioned what an Apple-branded car could be like, including 22-year-old transport design student Liviu Tudoran.
His three-seater iMove plug-in electric concept car features loads of Apple-inspired gadgetry including a "photocromic" exterior that allows the driver to change the colour of the car, a touch-screen display that covers the entire dashboard (charged by solar receptors in the glass), and a convertible roof that can open up and has been designed to resemble the Apple mouse.
While it's no iCar, Apple recently filed a patent on a new steering wheel-mounted Bluetooth-based remote controller for its devices that it hopes will reduce driver distraction.
- Sydney Morning Herald