Apple unveils new iPhones, iPad Pro, Apple TV

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Tim Cook introduces the iPhone 6s and iPhone 6s.

Phil Schiller speaks about the live photo capability for new iPhone 6s and iPhone 6s Plus.

Phil Schiller speaks about the 4K video capability for the new iPhone 6s and iPhone 6s Plus.

Phil Schiller shows the US pricing for the entire iPhone line.

The new Apple TV device.

The full iPad Air range including the Pro model.

An iPad Pro with a keyboard.

Tim Cook introduces the new iPad Pro.

Facebook Messenger is coming to the Apple Watch.

Apple chief executive Tim Cook speaks during the Apple event.

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Kiwis are in line to be the first in the world to get the new iPhones after they were unveiled in San Francisco this morning.

Apple announced the iPhone 6S and 6S Plus with New Zealand in the first group of countries to get the devices, with the timezone working in our favour.

Apple chief executive Tim Cook made several announcements including:

- New versions of its iPhones on sale in NZ on Sept 25
- A 12.9-inch iPad Pro
- A revamped Apple TV with touch remote and games
- New apps for the Apple Watch including Facebook Messenger

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NEW iPHONES

The latest iPhones look the same but they do have a few new features.

The sizes stay the same, a 4.7-inch screen for the 6S and 5.5-inch for the 6S Plus.

The big feature Apple highlighted was 3D touch, or force touch as it's called on its watch and laptops.

This means instead of tapping a screen, you press, which gives you an extra set of options. It's basically the right click of the touchscreen world.

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The technology detects the force of a tap and responds differently to variations in pressure. 

It's essentially a new way to navigate around and within apps to make it faster to do things and access features.

One big change Apple has made is replacing the camera with the ability to take 4K video and 12MP photos.

The company claims it will focus faster and work better in low light.

It also improved the front-facing camera to 5MP and the ability to use the screen as a flash.

Another feature is "live photos" which takes images before and after you actually take a photo to give a video-like experience to pictures.

The new devices will go on sale on September 25 in New Zealand with pre-orders available on September 12 at 7.01pm.

There is a new colour, rose gold, along with the standard silver, gold and grey and they will come in three storage sizes, 16GB, 64GB and 128GB.

Prices

iPhone 6S
16GB: NZ$1199
64GB: NZ$1399
128GB: NZ$1599

iPhone 6S Plus
16GB: NZ$1399
64GB: NZ$1599
128GB: NZ$1799

IPAD PRO

Apple also announced a 12.9-inch iPad Pro with two new accessories - a keyboard and stylus.

The current iPads have a 9.7-inch display.

It has followed Microsoft by introducing a dedicated keyboard for the iPad Pro.

Also, it has what it calls an Apple Pencil, a stylus. A surprising move since Apple co-founder Steve Jobs often mocked them.

The iPad Pro will have a 10-hour battery life and has four speakers.

The company also hinted that the iPad Pro may end up replacing laptops with Cook describing it as "the vision of the future of personal computing".

The iPad Pro is 6.9mm thick, compared to the Macbook Air which is 6.1mm.

It will be released in New Zealand in November, though no Kiwi prices have been announced.

Pricing
32GB: US$799
64GB: US$949
128GB: US$1079
Pencil: US$99
Keyboard: US$169

APPLE TV

The company also announced a revamped Apple TV device which relies heavily on voice control.

The new device appears similar to the current model but has been supercharged with the ability to use Siri, its digital assistant, to find what you want to watch along with being able to play games.

However, there is no 4K ability.

Siri works well, but it's certainly not perfect so searching for shows could throw up a few funny results. Siri will search across a range of apps, including Apple Music, to find what you want as well as find other information, such as the weather, while you are watching.

The new remote is still small but now has a touch surface.

The device will now also be able to play games, with users being able to use their iPad or iPhone as a controller.

The demonstrations made it look very much like the Wii.

Cook said while there are amazing television shows out there, the way we watch had not changed in 20 years.

It's an unusual statement since Netflix and streaming services had significantly altered the television landscape in the past few years.

However, one area it could change is live sport. A demonstration showed mix of live games and information along with highlights packages.

There is no detail on app availability in New Zealand. Hopefully, Lightbox and Neon will join Netflix on the device to make it useful for Kiwi users.

The device goes on sale in October and should be in New Zealand by the end of the year. No local prices are available yet.

Price:
32GB: US$149
64GB: US$199

APPLE WATCH

The company announced new colours for its smartwatch cases, rose gold and gold, along with a range of new straps.

There were also new apps showcased including Facebook Messenger, which is first time the social media company will be available on the device.

Another interesting app is iTranslate, which works for 90 languages.

GoPro is also now available with users able to use the watch as a viewfinder for their camera.

The new watch operating system, watch OS2, will be released on September 17 (New Zealand time).

iOS 9

Apple's new mobile operating system was hardly mentioned at the event since details were revealed in June.

It will be available for free on iOS 9 will be available to download on September 17 (New Zealand time) for iPhone 4S and later, iPod touch 5th generation and later, iPad 2 and later.

* An earlier version of this story said Microsoft hadn't appeared at an Apple event before. However they did appear in 1997.

 - Stuff

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