Diane von Furstenberg's New York Fashion Week show blended tech and fashion, lending geek chic the ultimate style accolade.
Fusing futuristic design with the American fashion grand dame's creations, the show had models stride the runway wearing the cutting-edge Google glasses device, setting off looks from her spring/summer 2013 collection.
Google Glass and Google co-founder Sergey Brin veered from his usual stomping ground to make a surprise appearance at the Manhattan fashion showcase and to see the device, still under development, take a spin on the famous catwalk on Sunday afternoon.
The glasses have smartphone-like functions that allow users to take pictures, record video, receive messages and check calendars.
In a nod to von Furstenberg, president of the Council of Fashion Designers of America, the bands of each pair were modified to complement the collection's palette of corals, blues, whites and greys.
It was the first time the Google technology had appeared on a runway.
At least one model turned on her device's video-recording function to capture her view of the runway.
Furstenberg and other members of her team also donned glasses during show preparations.
The footage will be released in a short film, DVF through Glass, on von Furstenberg's Google+ page on Thursday, while user-eye-view photos from the devices are available to view here.
To wrap up the show, a Google Glass-clad von Furstenberg and Yvan Mispelaere, creative director of DVF, took a celebratory lap down the runway, Brin joining the couple, to applause from the hotly ticketed event's well-heeled crowd.
It is not the first time augmented reality has been used on an international runway. London-based design house Cassette Playa created outfits with embedded digital codes for its autumn/winter 2010 show at London Fashion Week.
When viewed through a camera, a virtual layer on the outfits showed models strutting with fantastical headgear and accessories.
- Mashable with Sydney Morning Herald