Samsung takes jab at iPhone 5 with SIII ad

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This post was originally published on Mashable.

Samsung may have lost the patent battle against Apple, but that doesn't mean the Korean electronics giant has quieted down.

In a new ad shown to Mashable that will start running in various US national and regional papers on Sunday, Samsung has stacked the specifications of its Galaxy S III smartphone against the newly-announced iPhone 5.

What's first noticeable about the ad is its tagline, which is an obvious jab at Apple: "It doesn't take a genius". Not only does this reference Apple's "genius" retail employees, Samsung also implies that deciding between the two devices is a piece of cake.

The Galaxy S III's list of features is much longer than the iPhone 5, and its specs beat Apple's latest smartphone in terms of HD resolution, talk time and RAM. It also features near-field communications (NFC) technology - not included in the iPhone 5 - which allows users to pay at checkout with a mobile phone.

The ad also pokes fun at the iPhone 5′s specs wording, dismissing Apple's new Lightning dock as "a totally different plug".

Mashable is the largest independent news source covering digital culture, social media and technology.

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