Amazon CEO confirms Kindle sold 'at cost'

Last updated 17:17 12/10/2012
Jeff Bezos
Reuters

LAUNCH: Amazon CEO Jeff Bezos holds up the new Kindle Fire HD 7" and Kindle Fire HD 8.9".

Relevant offers

Gadgets

Apple Watch leads health, technology boom that has FDA attention Physicist dedicated to building a time machine $60 Notel device helps North Koreans subvert laws around movies and TV shows Switching back from smartphones to dumb phones Trade-up deals eliminate phone envy - for a price Young Kiwis mobile data obsessed Intel takes aim at the mobile market again Samsung S6 Edge looks the part Japanese robot aims at giant leap for 'rabbit'-kind Amazon says approval for drone tests too little, too late

Amazon Chief Executive Jeff Bezos confirmed on Thursday that the online retailer sells its Kindle e-reader "at cost", with profit coming instead from sales of online content.

Bezos' remarks, in an interview with the BBC, marked the first time the company had confirmed long-held Wall Street assumptions that it did not make a profit on sales of the popular tablet.

The aggressive pricing furthers Bezos' goal of getting Kindle tablets into the hands of as many buyers of Amazon's online content - from games and books to video - as possible.

Apple, by contrast, makes much of its profit from hardware sales. It sells a single-sized iPad at costs ranging from US$399 to US$829, depending on storage capacity, screen resolution and wireless connectivity.

Ad Feedback

- Reuters

Special offers

Featured Promotions

Sponsored Content