Freeview penetration at 48 per cent

TOM PULLAR-STRECKER
Last updated 15:06 14/11/2012

Relevant offers

Gadgets

What's the iPhone's future? Think IBM's Selectric typewriter Silicon Valley juicer Juicero may be feeling the squeeze Bose headphones spy on listeners, claims lawsuit Someone combined the best parts of the Kindle and iPad Apple readies iPhone overhaul for its 10th anniversary Meet the man who built his own iPhone Review: Fujifilm X-T20, a camera you can grow with The mere tilt of your phone could cost you security Apple patents shock absorbers for iPhone to protect it and make it float Samsung is delaying a key part of its new voice assistant - the 'voice' part

Half of homes will have a television connected to Freeview by Christmas, the free-to-air television transmission company estimates.

A government study suggested Freeview was now watched in 48 per cent of homes that had televisions, while 57 per cent of them had Sky Television. Sixteen per cent had both and 11 per cent had yet to make the switch to digital television, it said.

Sky TV spokeswoman Kirsty Way said it estimated its market penetration at 49.4 per cent. While not all homes have TVs, she was not able to explain the discrepancy between its own figures and those of the government survey.

Freeview general manager Sam Irvine said 80 per cent of "unconverted" viewers in Hawke's Bay and the West Coast ended up buying Freeview decoders when analogue television was phased out in the two regions in September.

"If current trends continue, half of all homes will be using Freeview by the end of this year," he said.

Ad Feedback

- The Dominion Post

Comments

Special offers

Featured Promotions

Sponsored Content