Smartphone ownership almost doubles

TOM PULLAR-STRECKER
Last updated 13:37 21/05/2013

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As many as three in five New Zealanders own a smartphone, an online survey by British-based market researcher TNS shows.

Based on the 500 responses it received to its survey, TNS estimated smartphone ownership had jumped from 33 per cent to 60 per cent over the past year.

The fact that the survey was conducted online could mean it overstated the prevalence of devices such as smartphones.

Other surveys have put smartphone ownership at close to, or in some cases slightly above, 50 per cent.

Statistics New Zealand estimated one-third of households used a phone to access the internet last year, but said that was up from just 7 per cent three years earlier. Nineteen per cent of TNS respondents owned a tablet computer, up from 7 per cent when it conducted a similar survey last year.

The researcher said respondents were willing on average to pay $403 for a smartphone, up from $358 last year.

Two-thirds of tablet owners said they used their device at night when they were at home, with more than half using their device while watching television.

Half said they also used their tablet in bed before going to sleep.

TNS said the survey suggested respondents were cautious about downloading and using smartphone applications. Two-thirds said they did not like to download too many apps because they cluttered up their phone.

Sixty-two per cent said they would only download apps that were free.

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- The Dominion Post

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