Google and Lego have launched a new website, letting fans of little plastic bricks play with the popular toy in their browser.
As suggested by the domain name - buildwithchrome.com - the web-based toy works best with Google's Chrome browser, however users have reported some success in using the site with Firefox as well.
"Build is a place for everyone to imagine, create and explore building with Lego bricks online," the website explains, encouraging users to release their creations to the world when they're done with them; "Once you’ve created something, publish it on the map, and share it with your friends."
Building something is accomplished by way of simple tools, the help for which is always on screen. No login is required to build, however you'll need a Google+ account to publish your work.
The site also includes a "Build Academy" where, "Starting with the basics," Google explain, "you’ll face a series of building challenges in different locations. Before you know it, you'll be building complex magical worlds of your own."
There are some terms and conditions for using the service, however they essentially boil down to "play nice, be fair"; work created on the site and published by its users may be used by Google and the Lego Group for promotional purposes.