Popular game app drawn to TV
Sony Pictures Television, Ryan Seacrest Productions and Embassy Row are developing a primetime version of the hit Zynga game. Teams made up of celebrities and regular users will play the game in front of a studio audience for cash and prizes. The show will also have a play-at-home element.
Now, Variety reports that CBS has won a bidding war on the project. Although the network hasn't made any on-air commitments, it's expected to fast-track the project.
Draw Something seems like a natural fit for television. Game show aficionados will remember the syndicated version of Pictionary - as well as the 1980s classic, Win, Lose or Draw.
For Zynga, a Draw Something television show could be just the juice the game needs to re-engage with its audience.
Zynga famously purchased the game from OMGPOP for US$180 million in March. The purchase appears to have coincided with the actual peak usage of the game - which managed to rack up an astounding 50 million downloads in just 50 days.
Since the acquisition, however, the game's popularity has waned. AppData reports that the game has lost 10 million monthly-active users in the last 30 days.
To combat that drop, Zynga has set its sights on stronger partnership agreements - like its recent deal with DreamWorks Animation for Madagascar 3.
Zynga is also targeting new markets. Earlier this week, the company announced that it's bringing the game to more languages - including Chinese.
Still, we think the game show potential for Draw Something, especially with a strong Social TV tie-in could be a big win for Zynga and CBS. What do you think about a Draw Something TV show? Would you watch?
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