Popular game app drawn to TV

Last updated 15:43 19/06/2012
Draw Something
PRETTY AS A PICTURE: A cross between Scrabble and Pictionary, the Draw Something app challenges players to sketch words for opponents to guess.

Related Links

Review: Draw Something app

Relevant offers

Games

Fallout 4 is 'Basically Done', Bethesda Working on Bug Fixes and Polish What's going to be in The Witcher 3's New Game Plus mode? More Kiwi icons added to Grand Theft Auto mod, but the Mongrel Mob is out Latest All Blacks Rugby Challenge game to adapt Sevens competition 2K Games announce long-awaited Mafia III in development Pre-order playable Arnold Schwarzenegger Terminator for WWE 2K16 China lifting ban on sales of video game consoles Researcher puts sexist male video game players in their place Electronic Sports League introducing performance enhancing drug tests for players Microsoft's Xbox One to get keyboard and mouse support

This post was originally published on Mashable.

Just because Draw Something has waned in popularity doesn't mean it wouldn't make a great TV show.

Sony Pictures Television, Ryan Seacrest Productions and Embassy Row are developing a primetime version of the hit Zynga game. Teams made up of celebrities and regular users will play the game in front of a studio audience for cash and prizes. The show will also have a play-at-home element.

Now, Variety reports that CBS has won a bidding war on the project. Although the network hasn't made any on-air commitments, it's expected to fast-track the project.

Draw Something seems like a natural fit for television. Game show aficionados will remember the syndicated version of Pictionary - as well as the 1980s classic, Win, Lose or Draw.

For Zynga, a Draw Something television show could be just the juice the game needs to re-engage with its audience.

Zynga famously purchased the game from OMGPOP for US$180 million in March. The purchase appears to have coincided with the actual peak usage of the game - which managed to rack up an astounding 50 million downloads in just 50 days.

Since the acquisition, however, the game's popularity has waned. AppData reports that the game has lost 10 million monthly-active users in the last 30 days.

To combat that drop, Zynga has set its sights on stronger partnership agreements - like its recent deal with DreamWorks Animation for Madagascar 3.

Zynga is also targeting new markets. Earlier this week, the company announced that it's bringing the game to more languages - including Chinese.

Ad Feedback

Still, we think the game show potential for Draw Something, especially with a strong Social TV tie-in could be a big win for Zynga and CBS. What do you think about a Draw Something TV show? Would you watch?

Mashable is the largest independent news source covering digital culture, social media and technology.

Comments

Special offers

Featured Promotions

Sponsored Content