Popular game app drawn to TV
Sony Pictures Television, Ryan Seacrest Productions and Embassy Row are developing a primetime version of the hit Zynga game. Teams made up of celebrities and regular users will play the game in front of a studio audience for cash and prizes. The show will also have a play-at-home element.
Now, Variety reports that CBS has won a bidding war on the project. Although the network hasn't made any on-air commitments, it's expected to fast-track the project.
Draw Something seems like a natural fit for television. Game show aficionados will remember the syndicated version of Pictionary - as well as the 1980s classic, Win, Lose or Draw.
For Zynga, a Draw Something television show could be just the juice the game needs to re-engage with its audience.
Since the acquisition, however, the game's popularity has waned. AppData reports that the game has lost 10 million monthly-active users in the last 30 days.
To combat that drop, Zynga has set its sights on stronger partnership agreements - like its recent deal with DreamWorks Animation for Madagascar 3.
Zynga is also targeting new markets. Earlier this week, the company announced that it's bringing the game to more languages - including Chinese.
Still, we think the game show potential for Draw Something, especially with a strong Social TV tie-in could be a big win for Zynga and CBS. What do you think about a Draw Something TV show? Would you watch?
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