NZ game industry continuing to grow - survey
New Zealand's computer games industry is continuing to enjoy export-led growth, according to an annual survey of the Game Developers Association's 33 member companies.
The number of people involved in developing computer games at the end of March had doubled to 380 over the previous two years, the association said, and was up from its last estimate of 359 in September.
Kiwi game studios released 73 commercial video games during the year to March. Most were online games or targeted at iPhones and Android smartphones, rather than "boxed" computer or console games, and 99 per cent of sales were from exports.
"Gaming is a high-tech, high-growth industry that is at the forefront of digital business models," association chairman Stephen Knightly said. "Exporting and acting global from day one have been key to the industry's growth."
The head of the country's biggest computer games maker, Sidhe Interactive boss Mario Wynands, said last month that the industry was in good shape in New Zealand.
That was even though its own staffing levels had slipped from a peak of 120 in 2009-10 to 85 as it recast itself from being a console ''games factory for hire'' to a self-publisher of smartphone and online games that was now farming out work to fellow developers around the world.
- © Fairfax NZ News