Little Shop collectibles sell out for second time

Last updated 18:05 18/08/2014
New World's Little Shop
Chris Skelton/Fairfax NZ
SELLING LIKE HOT CAKES: Oscar Million, 4, pictured with some of the New World Little Shop collectibles.

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Tiny grocery accessories forming part of last year's Little Shop craze sold out within hours of their second run at a Christchurch supermarket today.

New World's Little Shop promotion relaunched today, after its first run last year, with new mini collectible grocery items available.

Shoppers can get one collectible item with every $40 spent at New World, with a total of 50 to collect.

Accessories such as Little Shop cash registers, baskets and trolleys are also available.

A spokeswoman for Foodstuffs said Northwood New World ran out of those three accessories today.

"I can assure you stores have not sold out of the Little Shop Mini Collectibles, though it seems the accessories have flown out the door at New World Northwood. The store had customers waiting for it to open at 7.30am this morning, specifically to get their Little Shop cash registers, baskets and trolleys," she said.

''It seems some customers missed out last year as these items sold like hot cakes and they just didn't want to chance it this year. We'd just like to assure customers we do still have plenty of stock and New World Northwood will be restocking overnight."

Foodstuffs general manager of marketing Steve Bayliss said the supermarket chain knew the Little Shop promotion was going to be a hit last year but did not anticipate the degree of popularity.

The first round was part of New World's 50th birthday celebrations and collecting the complete set of 44 items became a nationwide craze.

Despite being technically forbidden, onselling the toys to get a complete set was rampant, and individual toys, sets and accessories reached exorbitant prices.

One complete set of the miniatures sold for $540 and, at one stage, TradeMe estimated there were 1000 listings for Little Shop.

A Facebook page dedicated to swapping the groceries attracted 1470 members.

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