Could this leg be worth $1m?

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MAKING HIS MARK: Christchurch man James Stewart is hoping to get a leg up the financial ladder by selling his leg for advertising.

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A Christchurch man is selling his leg for advertising in a bid to become a millionaire.

James Stewart, 24, estimates he has space for 200 advertisements on his leg, each one for sale at $500.

Mr Stewart plans to sell his leg as a canvas, which companies can buy advertising space on and which will then be tattooed with the work of local artists.

"People can then go to my art website, Art Klick, with and see which companies have bought local art to be put on my leg.

"This will exist for ever - with lots of traffic."

Mr Stewart said the idea was inspired by the website, The Million Dollar homepage, where advertisers bought one pixel of advertising for $1, making its creator, Alex Tew, US$1 million.

Mr Stewart says that he will wear shorts whenever practical to showcase the tattoos.

"A million dollars is attainable, and at $500 per centimetre, it's an affordable way to be part of history and help New Zealand art."