Giant screens on Vodafone building

00:55, May 30 2014
vodafone building
NEW BUILDING: Vodafone's new Christchurch headquarters will face Tuam St, Poplar and Ash Lanes, between Madras St and Manchester St.

Vodafone's planned new Christchurch headquarters is a five-storey building with a giant 64sqm television-style billboard screening videos.

The building would face Tuam St and Poplar and Ash Lanes, between Madras St and Manchester St, in the Innovation Precinct anchor project.

Auckland-based developers Kew Innovation Ltd have received resource consent from the city council for the project. The company is in the process of buying the land for the project from the founders of the Lichfield Lanes project, who are selling after falling victim to collapsed insurance company Western Pacific.

The new L-shaped building would be 22 metres high with a courtyard facing the lanes. Zoning for the area allows buildings up to 28m high.

While telecommunications company Vodafone would be the anchor tenant, there would be room in the building for retailers and food outlets on the ground floor and some smaller office occupants on upper floors.

The resource consent application said details of the giant "televisual" billboard were not finalised, but it was intended to screen live and recorded videos from Vodafone. The screen would be almost as high as the building's facade.


Special permission would be needed for the screen and other large signs planned for the building.

The developers have already run the plan past Christchurch's urban design panel, who called it "lively and appropriately scaled".

Vodafone staff in the city are now working from headquarters in Riccarton. The company's subsidiary TelstraClear has premises in Barbadoes St in the central city.

The Government has earmarked land in the Innovation Precinct for purchase, but has lifted the designation from some sites and indicated private development can go ahead in keeping with the innovation concept.

The Press