Christchurch's Tandem Studios has won another yearly contract to record the goings on of Parliament for the inthehouse.co.nz website watched by thousands of people.

Tandem Studios records, reformats and repurposes Parliament's debates and publishes them on the website in small segments that are easy to find.

The company's videos on the site have attracted nearly 600,000 individual views of the footage from the House of Representatives over the past three years.

Website users range from university students and academics and legal teams doing research to media and political commentators.

Viewers can see their local politician in action without having to watch the entire television broadcast, Tandem Studios managing director Dave Dunlay said.

''To capture an online audience, all content must engage, entertain, connect and inform,'' Dunlay said.

''And it must be made available to view and share when the online audience wants it, in what is known as a 'time shifted' manner, rather than watching it live on television.

''We know that more and more people globally are watching television content online at a time that suits them and the results achieved with inthehouse.co.nz confirm that.''

Formed in 1974, Tandem produces content for radio, print, television and online for local and national clients.

It has developed its own online media tool,  Living and Breathing Online Newsletter (LaBon), which it has used to post and archive more than 12,190 videos for the House of Representatives.

- © Fairfax NZ News

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