DIY painting brighter than ever
Cantabs opting for bold coloursCLAIRE ROGERS
More Kiwis are picking up paint brushes after a tough few years and as the Christchurch rebuild gets under way.
Home decorators are choosing more adventurous colours after opting for more conservative hues during the recession, paint manufacturers say.
Paint companies and their suppliers have been hit by weakened demand in consumer and commercial renovation and construction in recent years.
ASX-listed DuluxGroup's New Zealand business wrote down the goodwill of its paints and coatings business by A$23.9m (NZ$29.7m) in the 2011 financial year due to increasing input costs and extended weak market conditions.
Karen Warman, marketing manager at privately owned and Wellington-based Resene, said the industry had not escaped the downturn but the market had improved in the last nine months. Retail sales - from consumers doing their own paint jobs - were starting to come back. "It's slow and steady but it does seem to be a trend."
People were buying less paint and doing one room at a time. Trade sales for professional and larger-scale commercial jobs were relatively flat, although Christchurch was an exception, Warman said.
During the recession people had been opting for safer colour choices, such as whites and neutrals, Warman said, but were now more confident about taking a risk. "We are seeing brighter colours come back, at the moment reds and blues. And people are going for yellows and burnt oranges . . . "
DuluxGroup in May said overall revenue for the New Zealand paints business had declined. Dulux, Resene and Valspar, which bought Wattyl, last month won a $90m government contract to supply 8 million litres of paint for rebuilding homes in Christchurch.
Nuplex, which supplies resins to paint makers, is shutting plants and shedding jobs due to declining demand. Fairfax NZ
- © Fairfax NZ News
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