Trade Aid booming in Merivale

ASHLEIGH STEWART
Last updated 08:43 21/11/2012
Trade Aid customer Rachel Williams
Stacy Squires

OPENING DAY: Customer Rachael Williams takes a look at Trade Aid's new store in Merivale.

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A Christchurch fair trade shop who were told they were "not right" for the Re:Start container mall are exceeding pre-earthquake sales at their new shop in Merivale.

Christchurch's only Trade Aid store held their grand re-opening celebrations yesterday at their new location on Papanui Road, after losing their City Mall site in the earthquakes.

The shop has been operating since October, and general manager Geoff White said they were "almost certainly exceeding" profits experienced at their central city shop.

The store, which had been trading in City Mall for over 30 years, had immediately registered interest to be part of Re:Start, but were told they didn't fit the "high-end fashion mold".

"One of our complaints about it was that we thought they had the mix wrong," said White.

However, the not-for-profit organisation set up shop in Merivale, and White said the new location had contributed to business being "well above expectations".

"We've had such a fantastic reaction and warm welcome from locals," he said.

"There's a lot of shops like us that need to come back into the city centre, and the fact that no-one else like us was in there probably means it's right that we're not either.

White said Trade Aid would eventually move back into the city centre, and was currently looking at opening a second Christchurch store.

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- The Press

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