Jeanius at work at The Tannery
Worrying about your butt looking big in those jeans could be a thing of the past thanks to Christchurch's very own "jeans whisperer".
Martin "Benji" Benjamin can accurately guess your jeans size at a glance, and put you in the right jeans for your body shape, first time.
Anyone who has spent hours trying on pair after pair in search of the perfect pants will know this is quite a skill.
Benjamin has spent eight years honing his retail and fitting instincts. Three weeks ago he took the plunge and opened his store - Encompass at The Tannery.
"My job is to make the booty look better than it is," he said. "You can have that illusion of a bum that looks good just by choosing the right jeans.
"I've fitted a lot of bums and I know that Kiwi women have really good bums . . . Women often have a lot of body issues that aren't true."
Regular customer Tania Lambley owns 10 to 15 pairs of jeans. "He looks at me and tells me I'll suit that, and that, and that, and he's usually right."