One in four snack in secret
Sneakily hiding a packet of chips at the back of the pantry is more common that you think - almost 25 per cent of us snack in secret.
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Lincoln University senior marketing lecturer Sharon Forbes set out to do an in-depth study of why people buy and consume snack foods, to address gaps in marketing knowledge.
Forbes, together with research student Chloe Balderstone, surveyed 118 people on a range of questions including how they viewed their snacking behaviour.
Nearly one in four (23 per cent) of those surveyed admitted being secret snackers while seven out of 10 considered their snacking behaviour ''healthy''.
''Increased snacking behaviour, across all age groups, raises serious concern as food-related health issues such as obesity, diabetes and cardiovascular disease are also increasing,'' the study said.
The most common snack people reach for is chips, closely followed by fruit, nuts, biscuits and muesli bars.
Chocolate and wheat crackers were the least munched snack foods.
Ministry of Health statistics from 2008/2009 show one in three New Zealand adults are overweight and one in four are obese.