Designer jackets to help rebuild

23:21, Mar 28 2012
Kylie Cooke
CAT CAPER: Kylie Cooke, stylist, wears Kylie Cooke/Levi's jacket and her own top and jeans. Mary-Kate wears a custom-made cape.

Denim jackets that have been deconstructed and reconstructed to represent Christchurch's rebuild are being auctioned to raise money for the city.

Auckland-based fashion producer Leanne Marshall came up with the idea at the end of last year as she wanted to do something to help the Christchurch earthquake recovery.

"It wasn't like I could go down and build a house, so I thought we would just do what we could in the industry to show solidarity and that people around the country still care," she said.

There are 15 designers involved in the project, including Zambesi, Ruby, Imogen Pyne and Sabatini.

"We chose Levi's denim jackets just because they are a classic denim brand. Christchurch is such an old classic city, so it made sense to go with old classic jackets," Marshall said.

"The idea of deconstructing and reconstructing something classic is married with the idea of a rebuild," she said.

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Zambesi and Ruby turned their jackets into dresses, while Sabatini remade its jacket into another jacket and a pair of trousers with grey knitted panelling.

Deadly Ponies designer Liam Bowden, who turned his jacket into a bag, said he was inspired by the Re:Start shopping mall in Christchurch.

"It is amazing how New Zealanders can just create amazing stuff out of thin air," he said.

"It is an attitude we pride ourselves on. For Christchurch, that spirit is more important now than ever."

Marshall said she expected the auctions to raise $6000 for the Rebuild Christchurch Foundation, but hoped bidders could push the amount up to $10,000.

The auctions will close on April 5. They can be viewed at trademe.co.nz/stores/project-rebuild.

The Press