The Press scoops PANPA gongs

SUCCESS: Press marketing manager Grant Torrie, digital editor Kamala Hayman and former editor Andrew Holden at the Pacific Area Newspapers Publishers Association (PANPA) awards held in Sydney last night.

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A commemorative section of press.co.nz marking the first anniversary of the February 22 earthquake has won an international award.

Press.co.nz and stuff.co.nz won best specialty website for their 12.51 project and were highly commended for innovation in digital publishing at the Pacific Area Newspapers Publishers' Association (PANPA) awards in Sydney last night.

Judges described 12.51 as "a touching initiative sensitively executed, engaging with the audience on many levels".

Stuff.co.nz was also highly commended for its Rugby World Cup application.

The Press marketing department won awards in circulation marketing for its Brand Ambassador campaign, event marketing for the leaders' debate just before the 2011 general election and display advertising for the Great Long Lunch campaign, and the team was highly commended in the cause-related marketing category for its series of quake projects.

Press marketing manager Grant Torrie was in Sydney to collect the awards on behalf of his team.

Excellence in marketing was also recognised elsewhere in the Fairfax group, which publishes The Press.

Its sister newspaper, The Dominion Post, picked up a win for best brand campaign for dompost.co.nz and two other highly commended awards.

Fairfax southern region general manager Andrew Boyle said that after scrolling through the list of marketing winners today, "I can safely say that The Press dominated the winner's circle".

In printing, The Press produced the best pre-print supplement for Zest at its Logistics Dr plant, further recognition for the team that recently won another major printing gong.

In photography, Natasha Martin, of The Timaru Herald, stood out for Fairfax with four highly commended awards in the photography categories.

Chris Skelton, from The Dominion Post, was recognised twice, including best feature photograph.

This year's awards attracted nearly 1100 entries from publishers across the Asia-Pacific region, and 78 judges from around the world considered the various entries.

Boyle said last night's success "puts some perspective around the quality of the work we are doing".

At last year's PANPA awards, The Press won Newspaper of the Year. This year's winner was The Australian.

- © Fairfax NZ News

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